Using Facebook for viral marketing
I’ve just received an invitation from Christophe to join a Facebook group dedicated to the beta of the new mobile service of voyages-sncf.com , a major travel site of the French market. Christophe is leveraging Facebook to identify early adopters, foster feedbacks and capitalize on their own networks. Very nice marketing move.
This approach could also be used in corporate situation: 2000+ people of Capgemini are on Facebook. Mark, Yves, do you like the idea of promoting our new Knowledge Platform on Facebook ? ![]()


